15 Oct 2012 - Article No: 1623

Add Facebook Pages to Interest List Message - Facebook Rumour


Facebook Has Recently Changed The Settings For Facebook Pages. Only 10% of The Fans Receive The Updates On Their Wall. To Keep On RECEIVING THE POSTS From Your Favorite Page(s) Please Follow The Instructions-
1) Open The Page.
2) Move The Mouse Near The "Like" Button Which Will Already Be Liked, In-Case You`re a Fan.
3) From Drop-Down Menu Click On `Add To The Interest Lists`
Collected October 2012


ATTENTION!!! Facebook now requires page administrators to pay to promote their updates if we want our content to be seen by our fans. If we do not pay to promote our posts, only about 10% of the fans receive the updates on the Facebook home page feed. To keep RECEIVING ALL POSTS FROM pages you like you have to open our page, hover the mouse on the "Like" button near the gear symbol. In the pop-up select "ADD TO THE INTEREST LISTS". Then create an interest list (Make a Name for your sites). Then when you select that interest list you will see ALL of the posts and you won`t miss anything important! We recommend that you follow the above instructions for ANY Facebook page you care about, so you can continue seeing all the posts from the pages you love. Please share.
Collected October 2012





Messages are circulating Facebook claiming that Facebook now requires users to pay to promote their posts and instructs users to add pages they care about to Interest lists in order to receive all that Pages future posts.

Taking into consideration past false rumours that have circulated about this subject, this recent message is actually quite accurate.

Facebook Interest Lists provide Facebook users with a way of organising their friends and pages into Lists. Facebook users can navigate between lists that they have created and see all the posts made by friends and pages that appear in those lists.

Therefore if you create a list and add your favorite pages to them, you can then navigate to that list and see all their posts, so yes, adding a page to an Interest List does allow you to see every post made by that page. We have a blog post here about how to set up Interest Lists, for those that are interested.

The message is a little confused however. First off, yes Facebook page owners can now pay to promote their posts, but this paid promotion feature does not affect the amount of users a normal, free post reaches. The number of Facebook users a normal post reaches depends on how many active fans a Facebook page has (active fans are those that comment, like and share on a pages content, --10% is often given as a rough estimate--).

This is because of EdgeRank, Facebook`s "content selecting" algorithm, that tries to predict what content a Facebook user will want to see (or not want to see) on their Facebook newsfeed. Of course, not every story can appear on a newsfeed because it would become to cluttered.

So the implication that "Facebook users now have to pay to promote their posts" is a little misleading because it implies that they did not have to pay to promote them before. In reality Facebook users were not able to promote posts at all, because this was never a feature. Facebook pages can still make normal, unpaid posts and this will reach - roughly - the same amount of users it always has done, before the paid promotion feature was introduced.

However, yes if you do want to bypass EdgeRank and ensure you see all the posts from a specific page then add that page to an Interest List.

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Social media and the Internet is rife with rumour, misinformation, propaganda and untruth. It is like this because people can be irresponsible with what information they choose to share.

Our community works hard to try and debunk and assist in as many cases as possible, as well as teach people how to share responsibly. We believe it is important that anyone who uses the Internet be able to identify false rumours and fully understands the possible consequences of spreading false information.

If you are interested in this, feel free to read our two-part blog. Part 1 deals with how to spot and debunk Internet rumours and Part 2 deals with the reasons why you should never circulate false information.

Additionally if you have fallen for this rumour or have Facebook friends that have, you can join our growing Facebook page here or sign up to our mailing list here.

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