29 Apr 2013 - Article No: 1714

Facebook Playing Video Ads Every Ten Minutes? - Facebook Rumour




For those of you that dont know, I’m Mark Zuckerberg, one of the founders of Facebook. We are currently looking into playing video ads as a way to increase the profitability of Facebook.
These ads will stop what you are doing every ten minutes and play for anywhere between 15 and 60 seconds. You will then be able to resume what you were doing prior to the ad playing.

I’m sure that a number of people will be against this, so for your sake, we are giving you a say in whether or not these ads will be implemented.

Share this photo if you don’t want video ads to play while you’re using Facebook.


The above image is circulating Facebook purporting to come from Facebook founder Mark Zuckerberg and claims that the social networking site is considering implementing a new type of video ad that plays every ten minutes for between 15-60 seconds. The message goes on to say that if you are against this idea then you should share the photo.

The message and photo can easily be debunked as a mindless hoax for several reasons.

Firstly the idea of implementing 60 second video ads that would automatically play every 10 minutes is absurd, making the site simply unbearable for the majority of its users. Such intrusive advertising isn’t used even on the most commercial-laden websites simply because it would be so unappealing to users.
Whilst video ad marketing has indeed become more intrusive [with many sites auto-playing video ads when webpages load] the notion of forcing a user to “stop what they’re doing” for 60 seconds to watch an advertisement is an idea that would almost certainly drive a substantial number of members off the site and onto social networking competitors that do not employ such invasive advertisements.

Secondly, if Facebook were to consider such a method of advertising, there is nothing in their past that would suggest they would give their users a say or choice about how the social network display ads. Much less that they would use a silly "share this photo" method of determining the number of people who would oppose an idea (which would obviously be practically every Facebook member who came across the photo) There are much easier ways for Facebook to determine who would oppose an idea, for example a simple poll vote would suffice. Or in this instance so would common sense. Asking users to Share a photo across Facebook would be both inaccurate and inefficient.

Thirdly such a contentious move by Facebook (both to consider this method of advertisement and then to give their users a chance to vote on its implementation) would be news that would be published on the websites Blog as well as technology blogs. But alas there is no mention of such a move by Facebook anywhere on the Internet.

However, there is news that Facebook will soon be testing new videos ads that will autoplay when a page is loaded (possibly in an expanded screen), but details are still sketchy and there is little-to-no chance that it will even remotely resemble the description given in the above photo (i.e. that it is mandatory to watch, or that it will appear every 10 minutes) and even less chance that Facebook will give their users any opportunity to vote on its implementation.

This is just a silly hoax authored by a prankster who is well aware that every Facebook user who comes across the photo will (understandably) oppose such an invasive method of advertising and thus would share the photo. In reality sharing the photo does nothing, other than highlight to your Facebook friends that you have fallen for a Facebook ruse.





Social media and the Internet is rife with rumour, misinformation, propaganda and untruth. It is like this because people can be irresponsible with what information they choose to share.

Our community works hard to try and debunk and assist in as many cases as possible, as well as teach people how to share responsibly. We believe it is important that anyone who uses the Internet be able to identify false rumours and fully understands the possible consequences of spreading false information.

If you are interested in this, feel free to read our two-part blog. Part 1 deals with how to spot and debunk Internet rumours and Part 2 deals with the reasons why you should never circulate false information.

Additionally if you have fallen for this rumour or have Facebook friends that have, you can join our growing Facebook page here or sign up to our mailing list here.

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