Facebook user must be active 3 times per month warning - Internet/Facebook Rumour

30 Dec 2013 - Article No: 1803. Filed under: General | Internet/Facebook Rumour

2015 update: interest in this now-archived page has risen because of another rumours that "inactive users" will have their Likes removed from Pages on Facebook. This rumour is the result of a misinterpretation - read our 2015 blog post here for details.


Facebook has recently changed its rules for business pages (again). So, heres the deal. A person has to be "active" on your page a minimum of 3 times within any calendar month period. This means a "like" of a picture, a comment or a full post on the wall. If a person is not active on our page, as listed above, after a month of no activity, your like will be removed from our page, as FB has decided you are not interested in our page! How cheeky is that! So if you a fan of any pages, do make sure you are regularly active! Even one quick post a week will ensure that the page will remain in your timeline.






A rumour is circulating that in order for a Facebook user to remain a follower of a Facebook Page that they have Liked then they need to be “active” on the Page at least 3 times within a calendar month, or else face being removed as a fan.

The rumour, whilst inspired by the real-life Facebook EdgeRank algorithm, is completely false.

When deciding what information and posts you see on your newsfeed when you visit Facebook, the EdgeRank algorithm considers, amongst other variables, how often you are active with a Facebook Page. The more you are active with a Facebook Page, the more likely you will see its content appear on your newsfeed. If you are not active on a Page for some time, then Facebooks EdgeRank algorithm will assume you are not interested in its content and it may appear on your newsfeed less regularly.

EdgeRank has been around for a long time now, and is required because there is too much information to put on your newsfeed at one time, and if you are bombarded with information from every Liked Page and every Facebook friend, then you will likely miss important updates.

However the message above is completely false in most of its claims….

Claim 1.
“…A person has to be "active" on your page a minimum of 3 times within any calendar month period…”

FALSE. There is no [public] specific number of times a Facebook user has to be active with a Facebook Page in a given time. In reality it appears progressive, as in, the less you interact with a Page, the less it appears on your newsfeed. However there are other variables taken into account as well, including Post type, other stories [competition] and how long you have Liked the Page.

Claim 2.
“…If a person is not active on our page, as listed above, after a month of no activity, your like will be removed from our page…”

FALSE: If you are not active on a Facebook Page then you may not see as many updates or posts from the Page, but you are not removed from the Page.

We have discussed this subject before when similar rumours circulated in the past. The fundamental truth is that remaining active on a Page will increase your chances of seeing posts made by that Page, but there are ways you can gain more control over what content you see on Facebook, including the use of Facebook Lists which we explain here.

However the above warning is false, and should not be circulated.

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