You may be confused that the get-rich-quick scheme you’ve just seen online that claims you can make tons of money on the Internet following some secret technique seems to be getting hundreds of great reviews. A Google or Bing search seems to be presenting you with lots of reviewers giving the site rave reviews, and you’re not sure why?
It’s actually a popular scenario and it’s because of affiliate marketing. You see, the vast majority of get-rich-quick scheme authors join affiliate marketing networks, usually Clickbank. What this means is that the author of the get-rich-quick website offers other people the opportunity to sell their scheme for them, in return they pay out a commission for anyone that does. That’s called affiliate marketing – marketing on someone else’s behalf, i.e. an affiliate, and getting a commission for the sales you make.
So when a new get-rich-quick scheme gets created, the author lists the scheme on Clickbank and other immoral Internet marketers immediately begin to promote the scheme on behalf of the get-rich-quick scheme author. The most popular method of promoting these schemes is by pretending to review them – and this is why you get tons of positive reviews for get-rich-quick schemes. The positive reviews only look like reviews, but are in reality promotional pages trying to get people to buy the schemes. Every time someone does buy into the scheme via the “review” the person who published it gets paid a commission.
Some of these fake positive reviews do their best to grab the reader’s attention and an ever increasingly popular method of doing that is by initially masquerading as a negative review. It is relatively well know in the online marketing community that a negative review is more likely to be read than a positive one, so shrewdly masking a positive review under the guise of a negative review is a popular tactic by unscrupulous marketers. This can include having a misleading title so the review appears in Google as – for example – “[scheme name] – complete scam. Read this review before considering buying” or “[scheme name] – this will suck your wallet dry. Read this!” – obviously these reviews imply that a negative review of the product is to follow, but upon reading a positive review emerges, equipped with an affiliate link to the scheme – meaning the review author gets paid.
Many marketers will literally promote anything as long as they get a commission. They – along with the author – have no interest if the product is of no use. The reviews are usually based on no reality whatsoever.
So this is why you may see a plethora of positive reviews for get-rich-quick scams. In a nutshell – because the review authors get paid for making sales. Do not always trust reviews you find on the Internet. And remember, if a site purports to make you rich for little or no effort, you are probably being scammed.
If you want our recommendation for someone you can trust to make you some money on the Internet, you can read this section of our site.