A Facebook post is going viral that claims SnapChat has agreed to revert back to their old format should Internet “celeb” Harvey J accumulate 100K likes, 30K comments and 50K shares on a social media post.
Posted on February 12th, the post is a screenshot that apparently depicts a conversation between Harvey J and SnapChat that claims the mobile app developer agreed to revert back to the old format of SnapChat should Harvey J receive those social media interactions within 24 hours. The post is below.
WE HAVE TO GET THE OLD SNAPCHAT BACK! SHARE TO SAVE A LIFE! #SAVESNAPCHAT 👻👻👻
Sadly, for those who didn’t like SnapChat’s latest update, this social media post is almost certainly fake. And it isn’t the first time certain Facebook users have used this little trick to try and lure others into sharing their posts. In 2016, a Facebook user uploaded a screenshot of a conversation he apparently had with Facebook CEO Mark Zuckerberg that appeared to show Zuckerberg agreeing to remove then-presidential-candidate Donald Trump from Facebook if a post reached 20k shares. Needless to say, it was fake.
Other similar examples followed, but none of them were real. In reality it’s just a sneaky way of tricking other Facebook users into engaging with your social media posts to help attract followers. We call it like-farming, or engagement-baiting.
Harvey J is an Internet celebrity, rapper and chef also known as Chef Henny whose Facebook page has surpassed one million followers. This appears to be an attempt by Harvey to accumulate even more followers.
As if often the case when a mobile app developer introduces a new update to the user interface, SnapChat has been inundated with complaints from users who have not taken to their updated app. However there has been no indication from the app developer that they are planning on reverting to their old version. Their support channel on Twitter has confirmed that there is no legitimate way of going back to an old version.
We’ve contacted SnapChat and are awaiting a response.