His YouTube videos get millions of views, he has hundreds of thousands of hits on a Google search and if recent reports are to be believed, he was recently in talks with Kanye West for a possible international record deal.
Bisa Kdei is a multi-award winning singer from Ghana, and according to his Wikipedia entry, he was only the second African musician to have his Facebook page verified.
However, if you were to visit his verified Facebook page, you wouldn’t see the sort of posts you may expect. While many of his music counterparts are promoting new albums, posting videos with fans, discussing their charitable work or just providing updates for their followers, Bisa Kdei’s verified Facebook page is a hotbed for spammy like-farming.
Boasting over 1.4 million followers as we write this, the Facebook page URL is Bifunnyvideos, which immediately suggests something isn’t right. Not only that, but the cover photo is just an image with the text “Your days of weeping is over if you believe type Amen” [sic].
And as we often see with exploitative like-farming pages, plenty of the posts are clearly designed to go viral by exploiting Facebook users into interacting with them. Yes, that includes pages that implore readers to “type amen”. And yes, this includes using photos of disabled children, essentially utilising them to accumulate shares, likes and followers. Take the below posts for example (which we’ve blurred) –
Or this example that requests users share the photo.
Other posts include other types of like-farming, including those that implore users to engage with posts if “they believe in God”, posting clickbait stories or urging users to share posts to induce prayer.
Basically, all of the content posted by the page is used to attract engagement and accrue followers, regardless of who the posts manipulate in order to do so.
We don’t know – and are doubtful – that Bisa Kdei actually operates his own verified Facebook page, and if he does it’s frankly a mystery how he would actually get any music work done since it’s posting all sorts of like-farming posts each and every day. It is likely that this verified Facebook page has been compromised by spammers, and Facebook has simply not done anything about it.
What we do know, is that one of the most popular like-farming pages on Facebook, responsible for persistently posting a variety of exploitative content, is a verified Facebook page for an African solo singer.